Challenge Marketing News 03/01/08

Claudio Pizarro insists he was lucky not to have suffered a broken leg in a challenge by Kalifa Cisse during Chelsea's 2-1 win at Reading on Wednesday.

Jadel Gregorio believes Phillips Idowu can challenge for a medal at the World Championship.

Arkansas legislators participating in a three-day hunger challenge said Friday that they got insight into the plight of hungry Arkansans, and they have no plans to reshelve the issue. (Arkansas Democrat-Gazette Northwest Edition)

For Paula Hiuser and Kevin Keenan, the sound of the starting horn at today's Timberman Triathlon will mark the answer to a challenge that came from within.

How a company made everyone a team player. They developed core values – “take risks” – and so-called rules of engagement – “challenge the issue, not the person.”

We are fortunate to have a person of Mayor Bloomberg’s caliber bringing energy and boldness to the challenges we face.

But he also faced a series of difficult challenges, including maintaining UC’s quality with fewer resources and expanding its diversity without the help of affirmative action.

Britain takes on artisan candy. New chocolatiers are challenging the traditional landscape. There’s more to British chocolate than Cadbury’s Sales of high-end or artisan made products have soared, while a new wave of young British chocolatiers has emerged challenging the traditional French and Belgian supremacy in this rarefied area.

Chilling out and feeling ‘Girl Power’. Challenging campers to ‘be the best they can be’, a Girl Scout sleep-away makes a 13-year-old less shy, more open. ‘It changed her life,’ says her mom. “Being away from her parents, girls are able to take responsibility for their belongings and figure out how to solve their own problems in a safe place.”

Challenges for Chrylser. The new Challenger will be in dealerships next spring. The aggressive design of the new Challenger has been well received in some quarters and raises hopes that Chrysler can recapture the flair for edgy design it was getting kudos for just a few years back. For the “new” Chrysler – which recently went private and is in the midst of a restructuring – meeting this challenge won’t be easy. What they are below average on is being fuel-efficient, and environmentally friendly, providing good value for money and appealing to younger drivers.

Bush’s hardest challenge will be selling in a fix for the 12 million illegal immigrants already living in the U.S.