Friday, December 30, 2005

Eleven Challenges In The News

It’s the greatest challenge – and opportunity – at your company.
If it’s a challenge, it is also an opportunity to rise to the challenge and be an asset to your company by finding solutions that benefit the company.

Biggest Challenges: Patience, spending more time with my family and friends and how I can be a better person tomorrow.

Challenge in my Astrological Forecast: Cancer (June 22 to July 22)
You finally hang out with someone who can challenge you intellectually.

The Value Challenge for Marketers
The purpose of business is to create a customer. The business enterprise has two (and only these tw) basic functions: Marketing and Innovation, both of which produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.

Value is a customer concept representing the ratio between the perceived benefit and its cost to the customer. The fundamental challenge of business is to understand how to deliver customer value. The challenge is finding balance between the discipline of efficiency and the craft of innovation.

The Challenges of Marketing
Promoting, selling, positioning, targeting, branding and innovating. Marketing has a symbiotic relationship with technology that has steadily reduced the distance between the company and the consumer.

The Challenge: To compose a complete – and most likely bizarre – sentence using five random words.

I’d pick the dangerous one, because I’m not afraid of a challenge.
Is that stupid or what? Why pick the dangerous one if you don’t have to? Sometimes, it’s OK to be afraid of a challenge.

Technology is what we need to take up the challenge of easing human efforts.
For me, that depends what human effort needs easing. If it’s choosing which of my two favorite TV shows to watch, I will definitely let technology save the other one for me to watch later, when I want to watch it.

The credit process can be a challenging one, particularly for new entrepreneurs
Credit is just one of the ways we are related to other people. When you don’t need credit, you receive credit cards in the mail and notices that your credit limit has been raised to a new high. When you need the credit, that’s when they make it tough. Why? So that the finance company can meet their challenge of making money. The problem with most new entrepreneurs is that they don’t have the money or they would have paid for themselves.

Microsoft could have kick-started its attempt to challenge Google and Yahoo
IMHO, this is a battle that Microsoft should not have allowed Google to win. My money was always on Google, unlike a number of informed persons who were sure it was going to be Microsoft. With AOL as a partner, Google-AOL is now the primary competitor to Yahoo, with Microsoft now in a solid third position. Google-AOL (with a little help from Time Warner and Comcast) can become the leading search engine. Microsoft should not have allowed Google to win, because now they might lose the war, the Search War that is.

The sale only lasts 36 hours. This is a huge challenge.
For whom is this a huge challenge, the company or the customer? Does the company really think that this event is so huge that we are challenged by it? Or, is it a challenge for the company to stay open for 36 hours to try and sell enough product to make it worth the effort? In either case, this would never be a huge challenge for me.

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