Competitive Corporate Challenges

In reviewing online challenge articles, it was interesting to me to note a number of competitive corporate challenges.

eBay eBusiness Boost Challenge

The eBusiness Boost Challenge is a contest in collaboration with Entrepreneur magazine.

Entrepreneur magazine and ProStores are looking for essays from small business owners who want to enter the eBusiness Boost Challenge. In 250 words or less, describe your business, challenges you face as a company, your future vision, and your ultimate business goal. Six winners will be selected to go through a five-month "shape-up" program. A team of experts will provide these winners with business consulting, sales and marketing advice, and ecommerce solutions to help grow revenues and profits.

In addition, each winner will receive a one year subscription to ProStores (which will come with free consultation from a ProStores advisor), media coverage in Entrepreneur magazine and entrepreneur.com, and promotion on the ProStores Web site.

So, are you up to the challenge? Simply send in your essay before April 21, 2006. For more information and to enter, log on to www.prostores.com/ebusinessboost.

Sincerely, Julian Green - Director, ProStores

Challenge Offer from GoAir

NTBureau
Chennai, Mar 16:

In a bid to woo the customers, GoAir has come out with a new campaign titled 'The GoAir Challenge' aimed at the growing passenger loads of all airlines in India.

Announcing this at a press conference Jeh Wadia, managing director, GoAir said, 'If the price paid for the ticket bought on a competing airline is lower than the price paid for the GoAir ticket, then the airlines will adjust double the difference between the fare of the Go Air ticket sold to you and the fare of the other airline as credit which can be used to purchase GoAir tickets. GoAir will also reimburse the cost of cancellation done immediately of the other airline's ticket as credit which can be used to purchase GoAir tickets.'

GoAir also revealed that they will have additional 5 aircrafts in operation by the yearend and their target number is 33 by the end of 2008. This comes behind GoAir's recently placed order with the Airbus Industrie at Singapore last month.

'This challenge aims to simplify the decision making process for passengers in the day of Check Fares, Apex Fares, Super Apex Fares, and Dyna Fares apart from giving a value for money proposition that no other airline offers. We will continue to be committed to giving our customers the highest quality of service at the most economical rates', said Wadia. GoAir offers dynamic pricing such that - the earlier the passengers buy their tickets, the lower fares they enjoy.

GoAir currently operates three Airbus A320s with 20 flights covering 11 cities. From 3 April 2006, 14 cities will be covered including Delhi, Srinagar and Jammu with a total of 28 daily flights.

Feeling Good with Kellogg's All-Bran Challenge

Thursday, 16 March, 2006

Maltese TV presenter John Demanuele has taken up the 2-week All-Bran Challenge, which is a simple way of helping people to achieve better inner health. It consists of taking one bowl of cereal from the Kellogg's All-Bran range every day for two weeks.

After taking the All-Bran challenge, Mr Demanuele said: "There is no fibre in society today. I face it everyday, and I can feel the added burden. Life is a chain of events and it was all starting to weigh me down. With the All-Bran 2-week challenge, I lost that jaded outlook and the lethargy. There's less dullness now to the day, which goes to show you certainly can't keep it going without the fibre."

A high fibre diet has positive effects on health, such as reducing the risk of diabetes, heart disease and cancer. In the long term, consuming foods that are rich in fibre could help improve one's digestive system. The Kellogg's All-Bran range can help give an individual up to 50% of one's recommended daily intake of fibre. The All-Bran range includes Kellogg's All-Bran Original, Kellogg's Bran Flakes, Kellogg's Sultana Bran and Kellogg's Fruit 'n Fibre.